Training sales management can be performed in a number of different ways. It can take the form of hands-on coaching, guiding a sales team or manager directly; or it can be done remotely, allowing your sales team the autonomy to learn at times that suit them. But which method of training achieves the best results in a B2B sales environment? Online or in-person?
Distance learning and 'in-class' learning aren't just the binary ways of delivering sales management training and sales training, as there's a lot of nuance within these respective methods of developing your sales team. Instead of seeing these options as opposing one another, a wise way to develop training within your organisation is to take a bespoke approach. Just one training approach may work for some of your managers and sales team, but others may benefit from another approach. For example, a sales team that is currently extremely busy and feeling pressure from having to meet sales targets may benefit from the flexibility of e-learning systems. On the other hand, team members who are struggling to create meaningful relationships with current clients during retention or potential clients during the closing of deals may benefit from face-to-face training from an experienced sales person. Topics and areas that require strengthening within your sales team can also be best suited to particular methods of training. This is precisely why it is best to find a training provider or coach with the ability to be flexible to the needs of your organisation.
I’m Les Bailey of UK Thrive Ltd, and I specialise in providing bespoke training to B2B organisations. My carefully crafted training sales management programs are guaranteed to improve sales performance in less than 100 days. Get in touch with me via +44 (0)1223 872080 or +44 (0)7979 535532, or by emailing [email protected] To find out more about what I do, you can also visit https://thrivesalescoaching.co.uk/contact/.