Sales Training In UK Context - What Is Emotional Intelligence?

Sales training in UK has less cultural differences than it once had to other locations in the world. These days, many sales companies around the world are embracing the same methods of training in sales. One such skill or capacity is Emotional Quotient (EQ) or, to use a more everyday term, emotional intelligence.

But what is emotional intelligence and why is it important to sales training? Well, we recognise someone as smart if they have a high IQ. But do we appreciate someone who keeps their emotions in check during sales? Someone who is in touch with their feelings, but remains composed, understanding, and empathetic to those around them during sales? Someone who never has an emotional outburst? We're not quite talking about Mr. Spock of sales here, but salespeople who are more likely to be able to build an emotional connection with others; to make people like them, and to think more clearly. In fact, research has shown that business customers who like their sales person are an incredible 12 times more likely to continue with the sales deal. That's one heck of a sales closing skill! But can it be learned in training? It can. With the right guidance under a sales training UK expert, any sales person or leader can improve their EQ – leading to improved sales, better value deals, and increased sales retention of current customer clients. It will also lead to a happier sales employee – in both a professional and personal sense.

So who can perform emotional intelligence sales training in UK? Well, Les Bailey of UK Thrive Ltd can help. I am passionate about improving your sales team and improving the sales performance of management. I guarantee a measurable improvement in sales within 100 days. To talk more about what I can do for your organisation's sales, call on +44 (0)1440 767972 or +44 (0)7979 535532, email [email protected] or visit