Sales Training Course UK - Learning About Customer Relationship Management

Sales training course UK based services are in constant demand due to more businesses than ever understanding how important it is to continually improve the standard of training and knowledge delivered to their sales leaders and salespeople. One aspect of this training in a B2B sales environment should be Customer Relationship Management (CRM).

There's a pre-occupation on sales teams generating as many leads and new deals as possible, but what about those loyal and key customers who were sold on your negotiation efforts long ago? It's easy to neglect them. Yet every B2B supplier needs to focus on CRM as part of sales training. CRM doesn't even start when the deal is closed – it's a process that should be ever-present from the start of negotiations. It's about having the right procedures, tools, and technology in place to maintain, manage, and improve interactions with customers from both a sales and a support standpoint. It's easy to view that as a homogeneous approach (i.e. that you should treat every client the same), but every client is unique and has different needs. Proper integration of a CRM should allow your sales leaders to forecast customer buying behaviour, as well as creating a stronger relationship with the customer to ensure long-term stability. If there's a feeling that your business needs to focus on CRM more, then you'll need to employ the services of a sales training UK based expert with experience in this area.

But no need to worry about where to find that – UK Thrive Ltd can help. I am Les Bailey, and for over 35 years, I have been involved in the B2B sales environment – both selling and leading – and I have the experience to help create better relationship management with existing customers, as well as improving sales performance, guaranteed. To book my sales training course UK based services, please visit, call +44 (0)1440 767972 or +44 (0)7979 535532, or email [email protected]