Sales Coaching And Training - Why Do Processes Matter?

Sales coaching and training can go a long way in helping your organisation achieve greater success. A big part of this training and coaching is the sales processes that are followed by your sales managers and teams. This can affect how leads are generated, how prospective clients judge your organisation's value, and how well your team closes the deal.

There are ways to evaluate how well your organisation is performing with regards to these selling processes. They matter because these selling processes allow you to step back and evaluate your sales team's performance. For example, imagine you approached every client in a completely arbitrary manner. Even if you secure the services of a client, how are you able to quantify and measure your sales success? Sales processes allow you to plan and track your engagement with a B2B client from initial contact right through to the closing of the deal – and even further into your new relationship. It can also remove any notions of 'favourites' amongst clients. With that being said, good salespeople and sales managers know that you must listen to the specific needs of a particular client. So how do you maintain the sales process while catering to the unique aspects of each prospective client? Sales coaching services can help your teams improve via a good training program. Good sales training and coaching will not just focus on the short-term closing of a client; it also explores the importance in retaining clients and the ways in which empathy and listening can spell success in a competitive market.

When it comes to this kind of sales coaching and training, you'll be hard-pressed to find anyone as talented in these areas as The Sales Coach, Les Bailey, at UK Thrive Ltd. Get in touch by emailing [email protected], heading to, or calling +44 (0)1440 767972 or +44 (0)7979 535532.