Making a sale is not always an easy task, even for the most experienced salespeople. However, if you make some of the fatal mistakes mentioned in this post, you will make your task virtually impossible. From ignoring the importance of using a sales coach to failing to maintain the relationship, we reveal all below.
One of the biggest mistakes that a lot of businesses and salespeople make is overlooking the importance of professional sales training. It does not matter how many years you have been in the business, there is always more to learn, which is why hiring a top sales coach can benefit everyone. A lot of people assume that being an effective salesperson is something that comes naturally; it’s all about talking the talk, as they say. However, believing this can be extremely costly. Closing a sale is a lot more complex than this, and professional sales coaching is the only way to really learn the ins and outs of it. Make sure you choose a leading sales coach, someone with a good track record and experience. Another common sales mistakes is failing to maintain the relationship. Simply because the client has signed on the dotted line does not mean that your work is over. Continue to develop the relationship with your client and they could become an advocate in the long-term, boosting your career and helping you to land other deals.
Another fatal mistake that must be avoided is chasing the wrong leads. You can spend a lot of time and a lot of money on this. Talking too much and not listening enough is another problem. As mentioned earlier, a lot of people think that securing a sale is all about being able to talk effectively. But, listening is just as valuable. You need to know what your clients want. If there is no lead capture on your business’s website, you are also going to miss out on an abundance of potential clients. Many firms spend thousands of pounds driving traffic to their site, but they do not capture the details of any prospective customers because they have no strategy in place for capturing useful data. Missing out on sales can also occur when you leave things up to the client. Don’t leave things in the client’s hands; take ownership. This leads onto the next point; leaving it too long to follow up. This is another issue. By the time you do so, your prospective client could have gone somewhere else. Last but not least, do not think that price will solve your clients’ issue. No one buys a price; they buy a service or product.
Hopefully, you now have a better understanding regarding some of the fatal sales mistakes you could be making. From not hiring a sales coach, to thinking a lower price will solve everything, to failing to maintain a relationship with your clients, there is a lot to take into consideration.