Executive Sales Coaching - Can It Help Generate New Business?

Executive sales coaching will provide a noticeable competitive advantage to your sales team. It can improve behaviours and help boost the value of deals with current clients. But what about when it comes to the generation of new business? Can coaching really help with lead generation?

Absolutely. When it comes to entrepreneurial behaviour, we can sometimes find ourselves believing in that Hollywood fairy-tale of 'if you build it, they will come'. Even after you've built everything, you can't expect clients just to fall into your lap. You need to go out there and attract them. If your sales team has been finding that difficult, changes needs to be enacted. Positive changes will rely partly on your ability to identify the strengths and uniqueness of your organisation, and will also partly rely on the effectiveness of your organisation's sales training. Both of these activities will feed into the way in which your salespeople portray your organisation to potential clients. A good sales coach can help craft better presentations and better behaviours amongst your sales staff to ensure that potential clients are getting the right message. This is further bolstered by an introspective look at your organisation's strengths. Being able to convey these strengths to potential clients is key. The coach can also help with this aspect. They may also be able to perform an assessment of your organisation's sales capabilities. This is an extremely important step in helping to identify areas of strengths and weaknesses within your sales leaders and teams.

The bottom line is this: executive sales coaching can deliver on lead generation. I’m Les Bailey, of UK Thrive Ltd, and I have been providing measurable sales impact at numerous companies for over 35 years. I guarantee impact within 100 days. Your sales leaders and sales teams can benefit from this knowledge by calling +44 (0)1440 767972 or +44 (0)7979 535532, by emailing [email protected], or by visiting today.