Deal Coaching - The Importance of Being Client Centric

Deal coaching is a form of development that can help sales teams in a B2B environment. While a lot of training can revolve around a focus on figures, there's one element that's oh so important to driving sales and revenue in both new and existing customers: client centricity.

Recent statistics from Gallup Data has shown that approximately 71% of B2B customers do not feel engaged. While engagement figures may not seem as important as revenue figures, they are a key indicator of success within B2B companies. Those with clients who are feeling engaged are achieving 50% higher revenue/sales, and 34% higher profitability. This leads to a simple conclusion: fail to keep your clients engaged and they'll be on the lookout for your replacement. This is where sales coaching with a focus on client satisfaction can be key. You don't need to splash the cash on this type of sales training; you just need to find a coach with the right experience to help make meaningful adjustments to your current sales processes and organisational framework. A coach can help your sales team understand the importance of putting your customers’ needs at the centre of everything that they do. This not only has benefits to relationships with your current clients, but it will also change the way in which your sales team deal with potential clients while trying to close deals.

I’m Les Bailey of UK Thrive Ltd, and I wholeheartedly believe that client centricity is key to improved sales performance. I am so confident of this approach that I can guarantee a measurable improvement in sales performance within 100 days of our bespoke deal coaching efforts. To find out more, please go to, email [email protected], or call +44 (0)1440 767972 or +44 (0)7979 535532 to have a chat about how to transform your sales team's fortunes.