Coach sales associate teams in a B2B environment – that's what you may be considering as the next step in improving the performance of your sales teams. But what if your organisation already has in-house training in place? What benefit will coaching bring over training?
Stats have shown that sales training can increase performance and behaviour, but often only in the short-term. However, there is also research that demonstrates the effects of coaching alongside training. The result? Behaviour and sales results are vastly improved – far more than those sales people who are receiving training in isolation. Why? It's because coaching reinforces the message that training is sending. Sales people may be switching off during training, whether it's in a classroom environment or via an online portal. They may take in some of the information and apply it to their job, but they'll soon slip back into their old ways of operating. A sales coach can reinforce and drive home the reasons behind why they should make that change permanent. As a result, performance improves, behaviour improves, and, most importantly for leaders, sales improve. The initial cost of coaching is completely overshadowed by the measurable increase in revenue as a result of intervention by a good coach. While there's a temptation to try and enact this change internally, a coach is effective by being external. They are unbiased and unemotional about your business, and their experience in other sales environments is what gives them that respect from sales staff.
So if you're looking to coach sales associate teams within your B2B organisation, you've come to the right place: I’m Les Bailey from UK Thrive Ltd, and I can help. I guarantee measurable sales impact and sustainable new sales behaviours within 100 days of coaching. Give me a call on +44 (0)1440 767972 or +44 (0)7979 535532, or email [email protected], or visit our website https://thrivesalescoaching.co.uk/contact/.