B2B Sales Coaching Can Drive Big Ticket Sales

B2B sales coaching is becoming more and more sought after. Training programs were seen as the sole way to push behavioural change and introduce new sales techniques, but external coaches can provide an extra layer of quality to help drive sales, including big ticket sales.

But how does sales coaching play such a big role? Despite training being a considerable investment for any business, the cost of sales training will pale in comparison to the effects of securing and closing the deal on a big-ticket sale. There's a loop here. Better sales equals more investment in training, and better training equals better sales performance. However, there's a potential break in this loop – the quality of training. You can invest a lot of money in a training program, techniques, technology, and tools, but it doesn't necessarily guarantee an improvement in sales performance. If that training is detrimental and distracting to your sales team, then it could have a negative affect on the performance of your sales team. Suddenly, that large investment in training doesn't seem so attractive. So, what's the solution to this problem? External experience. A fresh set of eyes with sales experience outside of your organisation can help advise on your current training framework, enact change, and drive sales performance forward. Bias that may occur internally can be more readily noticed and rectified by an external expert. That extra pair of eyes can also specifically look out for swing factors to enact the appropriate changes in any training programs, allowing your sales team to feel up-to-date and empowered within their framework.

When it comes to B2B sales coaching and big-ticket sales training, UK Thrive Ltd cannot be beaten. I, Les Bailey, offer guaranteed improvement in sales performance within 100 days, and I’ve worked in sales with multi-national organisations such as Accenture, Hewlett-Packard and IBM. To find out more, email [email protected], call +44 (0)1440 767972 or +44 (0)7979 535532, or visit to read more.