Advanced Sales Skills - The Power Of Empathy

Advanced sales skills may be perceived as techniques and tools that we use to convince our leads and potential clients into thinking that we're best for their business. However, these techniques need not be so crafty. Empathy, for example, can play a big part in winning deals.

Firstly, it's okay if the thought of an 'empathetic' salesman instantly makes you feel uneasy. Sales has long been associated with ruthlessness, so the thought of empathy becoming part of sales training will seem like a bit of an oxymoron. On the contrary, empathy can lead to potential clients picking your organisation over competitors. That's because empathy allows us to step into someone else’s shoes and see what they see; think what they think; feel what they feel. When you're trying to connect with a client, can you think of any better approach? It's about seeing your selling efforts from the customer's perspective. By doing that, your salespeople can better anticipate any issues or concerns that the client may have. Not only that, but instead of devising endless strategies, they'll listen to their needs. By doing this, salespeople can better tailor the deal to the client and demonstrate that they are really listening to the client's concerns. It will also feel less like the sales team is trying to sell something, and more like your business is offering something that benefits their business. Empathy can be learned with the right sales management training and salespeople training.

I’m Les Bailey, from UK Thrive Ltd, and I believe that social awareness and empathy are crucial behaviours that will bolster your sales performance. In fact, I am so sure of these techniques that I guarantee a measurable impact on your sales within 100 days of our advanced sales skills coaching. To book, head over to, call +44 (0)1440 767972 or +44 (0)7979 535532, or email [email protected]